From Rags to Ritches

The Scope and Growth of The Mobile Market Economy


The mobile shopping economy is growing along with the technology that enables mobile shopping to be so popular. The growth of mobile shopping is a rapid growth as more and more people own smartphones and tablets. This rate of growth shows that mobile shopping could reach the point where the majority of all shopping is done over a smartphone or a tablet. The majority of 18 to 24 year olds all own tablets and smartphones and this generation is the first to take full advantage of the mobile technology.

Who uses mobile shopping?

Many Americans own smartphones and use them for anything from work to mobile shopping. However, 96% of 18 to 24 year olds believe that the smartphone is the most essential item of everyday life. It is this group therefore that use mobile shopping the most. It is believed that the majority of this age group feel that internet shopping is far easier than going into a physical shop.

Many companies are now encouraging 18 to 24 year olds to use their mobile to make purchases as an online store uses less capital than a physical one. As more and more people are encouraged to purchase this way, physical shops will phase out as nobody will want to pay more money to purchase than is necessary.

Companies are increasingly turning to companies, such as OkcSeo, to increase their we presence in order to draw in customers. SEO (or Search Engine Optimization) companies provide a wide range of services such as internet advertising, social media networking, wep page optimization and citations to directories, which make it easier for clients to find companies online.



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